Social media attachment in the Philippines is focused on the world. Image Courtesy – Business Insider
Social media attachment in the Philippines has become a subject of discussion in the world according to a Global Overview Report published. The report is made by a creative agency in the UK and a social media firm in Canada. The extensive popularity of social media and engagement in the Philippines has been observed for five consecutive years. That is the reason, the Philippines is called the ‘Social Media Capital of the World’.
The report says that the people of the Philippines usually spend 4 hours a day on the internet – especially on social media websites like Facebook, Instagram and other platforms. It indicates that Filipinos and Filipinas are very fond of chatting with their friends or sharing their feeds, photos, videos, memories and various links on social media platforms.
There are at least 76 million people in the Philippines who use social media platforms. Most likely the engagement is almost 70% of the total population. This trend has become an option for Filipinos and Filipinas in promoting brands with digital marketing activities.
Social Aspects
Facebook has become a prime social networking platform in the Philippines. It has been possible because many mobile operators have been providing cheaper ways to access the internet there. The mobile operators have even offered limited charges or free options with limited functions to their customers in the Philippines.
On the other hand, cheap smartphones are available in the country with a wide range of products. As a result of this mobile service providers can get a huge amount of customers from different socio-economic levels. We can observe that a huge amount of mobile traffic in the Philippines uses different social media platforms. Among the people who use social media platforms in the Philippines, 67% of them access through mobile devices. That is why Facebook has captured the maximum of the Philippines market.
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Age Range
The largest section of the society in the Philippines that uses social media platforms belongs to the age group between 18 and 24 years. Mostly they are university goers and are at an early stage to start their career. This section consists of nearly 21 million i.e. approximately 33% of the active users. The users are attached to the social media platforms with every segment of their life like social, personal, academic etc.
Social media platforms are utilized by the universities also to conduct their classes outside the classroom, have virtual meetings, discuss homework, share readings with the students, make several announcements etc. People in the Philippines are much more active on social media platforms and they interact through these platforms rather than any communication system.
Usage of Social Media for Jobs
It is the social media platform through which job applications are sent to companies. All job applications today in the Philippines are made through platforms like LinkedIn or Facebook. We know that LinkedIn is a social media platform that mostly deals with the job sector. But, Facebook is also utilized to communicate with the job sector through its various groups dedicated to the companies, jobs, employers and employees.
A Filipino or Filipina prepares a LinkedIn account or Facebook account to become active with 20 million others after becoming an adult. There are several groups on Facebook through which people can interact regarding several jobs like web development, digital marketing etc. Some of these groups are ‘Development Sector Jobs – Philippines’, ‘JOB SEEKER PHILIPPINES’, ‘Philippines Job Hiring & Recruitment’, ‘Job Hiring Philippines’ etc. People of the Philippines use these Facebook groups effectively to fulfil their job search.
Cultural Connection
They are very much society and family-oriented people and their social bonding is very good. More than 10 million people live outside of the country for the job-related matter. So, social media attachment has become very helpful in maintaining social interaction and social bonding between them. To them, social media platforms are the prime bridges of connection.
Social Movement Using Social Media
The younger generation in the world has chosen social media to express their anger and dissatisfaction. The story is quite similar in the Philippines also. Here, the presence of the younger generation is much more vibrant on social media. They have taken the literal and virtual way to express their dissatisfaction and also for political opposition.
Whatever the news – either fake or authentic, has been mixed up with one another, and the room that was once personal has now become an area of selfies, memes, political posts, political criticism etc. The comment section has become famous for the toxicity of words, trolls and collision of the opposite political idealism.
Conclusion
Social media has become beneficial for the customers to have the required information as well as dangerous for getting misinformation. Some groups of people are trying to distinguish the wrong information and has been trying to literate the students about social media and the technique to distinguish the right or wrong. Through this process, social media attachment in the Philippines has become the subject of discussion in the world.
