Usain Bolt inspires us in his new Ad Relentless. Image Courtesy – http://www.theguardian.com
The fastest man in the world inspires us to overcome our dream hangover and become active. The second-largest Australian telecommunications company, Singtel Optus Pty Limited has started their Advertisement campaign signing up with Jamaican track star Usain Bolt as its Brand Ambassador.
The video is very much inspirational which depicts the life of Usain Bolt from his very childhood in Jamaica up to his present status as an unbeatable athlete. It shows that the target of the world’s fastest man, also the six-time Gold medallist is concentrated at his training ground in Jamaica. The company also included a documentary series about Bolt’s life history.
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The first episode of the video campaign has been released on Sunday. We can hear more about Usain Bolt from his father Wellesley Bolt and his Aunt Lilly in the part of the series called “Relentless”. We can watch his father pointed out him as an unpredictable young man. His Aunt Lilly told that people were not born unpredictable, but Bolt was such a person that he did whatever he liked to do, but did it very fast.
We can watch his father pointed out him as an unpredictable young man. Video Courtesy – Youtube
Bolt said that initially, he was a cricketer. But he shifted to track and field after his coach observed his fastness in running and suggested him to try the game. He also said that he started as a cricketer because his father was a big cricket fan. The decision of his conversion from cricket to track and field was only possible for his cricket coach. The advertisement campaign symbolises six months to the Rio Olympics. Obviously this is the first-ever campaign Usain Bolt has made with an Australian company.
